Priročniki, vodniki, Designing Brand Identity: A Complete Guide to ...

Priročniki, vodniki, Designing Brand Identity: A Complete Guide to Creating, Building, and Maintai
Pressestimmen
"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004)

"The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004)

"Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003)

"Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (Communication Arts, May/June 2004)

Kurzbeschreibung
Praise for Designing Brand Identity

This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
-Marty Neumeier, author, The Brand Gap

Alina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
-Al Ries, coauthor, The Origin of Brands

Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
-Communications Arts, May/June 2004 -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

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